Welcome! This Privacy Policy explains how Easy Labs ("we") collects, uses, and shares your personal information while you use Easy Labs’ apps ("applications" or “apps”).

This privacy policy applies to the following applications:

By installing the apps on your mobile device, entering into, connecting to, accessing and/or using the apps, you agree to the terms and conditions set forth in this Privacy Policy, including to the possible collection and processing of your personal information. Please Note: If you or, as applicable, your legal guardian, disagree to any term provided herein, you may not install, access and/or use the apps and you are requested to promptly erase them, and any part thereof, from your mobile device.

Consent

The first time you launch the app, we will ask for your consent to use personalized or non-personalized ads. If you consent to personalized ads, our ad partners will use personal data to personalize the ads. If you consent to non-personalized ads, personal data will not be used for ad personalization. Although non-personalized ads don’t use cookies or mobile ad identifiers for ad targeting, they do still use cookies or mobile ad identifiers for internal operations (frequency capping, aggregated ad reporting, and to combat fraud and abuse).

1. What kind of information does Easy Labs collect?

We aim to minimize how much personal information we collect from users when they use the applications. Most of our data collection is limited to the following types of data, which do not identify you personally, but may uniquely identify the device you are using. In some countries, these types of data may be considered as personal information:

Advertising ID, which means the resettable and unique identifier associated with your mobile phone or tablet that is used by advertisers for ad tracking.
IP address, which may be used to estimate the general location of a device.
Advertising data, such as advertisements the user has seen, may be used to power analytics and advertising features.
User-associated performance data such as app launch time, hang rate, or energy usage, which may be used to evaluate user behavior, understand the effectiveness of existing product features, and plan new features. Performance data may also be used for displaying ads, including sharing with other entities that display ads.
Non-user related crash logs, which may be used to diagnose problems and improve the SDK. Diagnostic information may also be used for advertising and analytics purposes.
Other user product interactions like app launch taps, and interaction information, like video views, may be used to improve advertising performance.

2. How is my personal information used for advertising?

a. Ad Partner Technologies

We use advertising to make our applications available for free. We show ads in our applications with the help of third-party advertising partners ("Ad Partners"). We integrate Ad Partners’ technologies into our applications which are then used by the Ad Partners to determine what kind of ads to display to you. We use Admob and their Ad technology providers: (Adform, AppNexus, AudienceProject, Criteo, Facebook)

b. Do Ad Partners Collect My Personal Information?

In order to show you ads that you might interesting and/or relevant ("Targeted Ads"), Ad Partners collect and use your Advertising ID, Location Information, and Device Information. Because these Ad Partners’ technologies control what kind of personal information is collected from your Device and how it is used, we encourage you to review their respective privacy policies.
https://policies.google.com/technologies/partner-sites
https://policies.google.com/privacy

c. How Google uses AdMob data

The AdMob SDK collects and shares the data automatically for advertising, analytics, and fraud prevention purposes. More informations like data access, data retention, data deletion and data portability you will find here: https://support.google.com/admob/answer/7665968

d. How to Opt-Out of Receiving Targeted Ads

If you do not want to receive Targeted Ads on your mobile Device, your mobile Device may give you the option to opt-out of receiving Targeted Ads on all apps on your Device. On Android Devices, you may opt-out by enabling the “Opt out of Ads Personalization” setting. Please note that if you opt-out of receiving Targeted Ads, you will still receive contextual ads, which are non-targeted ads related to the content of the Application you are using.

3. Cookies and similar tracking technologies.

Cookies are files with a small amount of data that are commonly used as anonymous unique identifiers. These are sent to your browser from the websites that you visit and are stored on your device's internal memory.
Our apps does not use these “cookies” explicitly. However, the app may use third party code and libraries that use “cookies” to collect information and improve their services. You have the option to either accept or refuse these cookies and know when a cookie is being sent to your device. If you choose to refuse our cookies, you may not be able to use some portions of this Service.

4. Children’s Privacy

We do not knowingly collect personally identifiable information from children under 13. In the case we discover that a child under 13 has provided us with personal information, we immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to do necessary actions.

5. Security

We have implemented appropriate technical measures to protect the confidentiality, security and integrity of the collected information, and to prevent unauthorized access and the use of information contrary to this Privacy Policy. Although we use commercially reasonable efforts to assure that your information remains secure when maintained by us, please be aware that no security measures are perfect or impenetrable. All of the user data collected by AdMob SDK is encrypted in transit using the Transport Layer Security (TLS) protocol.

6. For users in the European Economic Area

a. Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Easy Labs aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. If you wish to be informed what Personal Data we hold about you and if you want it to be removed, please contact us.

In certain circumstances, you have the following data protection rights:

The right to access, update or to delete the information we have on you.
The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
The right to object. You have the right to object to our processing of your Personal Data.
The right of restriction. You have the right to request that we restrict the processing of your personal information.
The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
The right to withdraw consent. You also have the right to withdraw your consent at any time where The apps relied on your consent to process your personal information.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

b. Legal Basis for Processing.

Our legal basis for collecting, using, and sharing your personal information will depend on the purpose for which we use your personal information. Typically, we will rely on the following legal bases for processing your personal information: (i) your consent; (ii) where our processing is in our legitimate interest or in the legitimate interest of our Ad Partners; or (iii) where our processing is necessary to perform a contract with you (e.g. to make the applications accessible to you). If we rely on your consent to process your personal information, you have the right to withdraw your consent at any time.

c. Transfer of Personal Information Outside of the EU.

Because our Ad Partners are located in countries outside of the European Union, your personal information may be transferred to other countries that may not offer the same level of data protection as the laws of your country of residence. We rely on model contractual clauses and/or the Privacy Shield certification for such transfers.

7. Links to third-party websites and services

The applications may contain links to other websites and online services, including third-party advertisements. If you choose to click through to one of these other websites or online services, please note that any information you may provide will be subject to the privacy policy and other terms and conditions of that websites or service, and not to this Privacy Policy. We do not control third-party websites or services, and the fact that a link to such a website or service appears in the Apps does not mean that we endorse them or have approved their policies or practices relating to user information. Before providing any information to any third-party website or service, we encourage you to review the privacy policy and other terms and conditions of that website or service. You agree that Easy Labs will have no liability for any matters relating to a third-party website or service that you provide information to, including their collection and handling of that information

8. Changes to This Privacy Policy

This policy may be updated from time to time.

9. Contact information

If you have any questions about our Privacy Policy or about our use of your personal information, then you may contact us at: contact@easylabs.eu

Last updated 2023/06/27